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Steve McLay, Founder of MirrorMirror

Can you tell us the story of your business from idea to where you are now?

I was watching my partner and her friends compare potential outfits to wear for a night out and noticed that while it was helpful to call on your friends for opinions, there was no definitive answer. I’d also seen that people (particularly bloggers) were keen to share their looks on social media but were too often open to being trolled or spammed and that it was difficult to get a definitive answer. Also, in the case of Instagram, people had to use a 3rd party app to post images side-by-side. It struck me that there was a real opportunity to create a community where people could easily compare two pictures in a safe environment and get definitive results as to which their friends / followers preferred. It didn’t need to be difficult, it simply had to be ‘this’ or ‘that’.

At the time of my eureka moment I was working at another app start-up and had recently become a father so it was hard to pinch time to develop the idea at first other than at weekends and at night. Thankfully after a while I let my former boss know that I was developing an idea of my own and he was keen to support me by allowing me time to work on it one day a week. This really freed up time and things soon began to take a very real shape.

Once I’d really mapped everything out, I sniffed out suitable developers and chose Amsterdam development company Moqod (who have been a real delight to work with). I left my job and start readying everything else out for launch.

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